The live souk, reborn.
Watch sellers and creators go live, bid in real time, and pay cash on delivery. Auctions built for the way the region actually shops โ Arabic-first, trust-first.
Social selling is booming. Trust isn't.
Over 90% of shoppers in the region discover products on social media โ but they're buying through Instagram Lives and WhatsApp groups with no bidding, no escrow, and no protection if it goes wrong.
Buying on social today
- โPay first, hope it arrives โ no buyer protection.
- โComment-to-bid chaos with no real auction.
- โFakes and unverified sellers everywhere.
- โDM the address, chase the courier yourself.
Buying on SOOX
- โMoney held in escrow until you confirm delivery.
- โReal-time bidding with a live countdown.
- โKYC-verified sellers with ratings and badges.
- โCash on delivery, tracked end to end.
Tune in. Bid live. Pay at the door.
Tune into a live show
Follow your favorite sellers and creators. Nightly shows for sneakers, cards, vintage, perfumes and more.
Bid in real time
One tap to bid as the countdown ticks. Win the lot and checkout is already set up for you.
Pay cash on delivery
A courier brings it to your door. Funds release from escrow only once you've got it in hand.
Built so a stranger's live show feels safe to buy from.
Trust isn't a feature we added. It's the reason SOOX exists.
Escrow on every order
Funds are held until you confirm delivery โ no more pay-and-pray.
KYC-verified sellers
Every seller is identity-checked and carries ratings, badges and history.
Buyer protection
Item not as described? Disputes are resolved within 72 hours.
Tracked delivery
Multi-courier network with labels, tracking and COD reconciliation.
One app for the whole live market.
Live auction engine
Real-time bidding, countdown timers and in-app chat, tuned for low bandwidth.
Arabic-first, RTL
Fully localized in Arabic and English, with native right-to-left design.
COD & wallets
Cash on delivery, cards and digital wallets โ for how the region pays.
Escrow & disputes
Funds held until delivery, with a fast, fair dispute workflow.
Logistics & tracking
Multi-courier integrations, auto label generation and live tracking.
Creator tools
Show scheduling, analytics and monetization for sellers who go live.
The whole souk, on one stream.
Already selling on Lives? Bring your show to SOOX.
Keep your audience, add real auctions, escrow and delivery. We handle the trust and the logistics โ you run the show.
Be there when the souk goes live.
Join the beta and get early access to nightly shows across Lebanon and the region.
No spam โ just a heads-up when we go live.